Shopping with Wigoutlet has been a great experience! Communication throughout the order/shipping process was excellent & product was a great purchase. I haven't used shaping creme before, & opted to purchase the lower priced Beautimark product rather than a more expensive, similar product that consistently gets high recommendations & reviews. Not having used the more expensive product, I can't say whether it's 'better', but the Beautimark product is doing everything that I want it to (tame flyaways, help with shaping & 'piecing', etc.). It doesn't take much product, doesn't feel greasy or waxy on the fibers, & washes out easily. (A little goes a long ways, & I'd guess using too much could yield a waxy or greasy feel/appearance.) I've reactivated it with a spritz of warm water, rather than adding more product or having to wash the wig. One container will last a long time, & I'd purchase again when it comes time to replace it. Good job, Wigoutlet!