Last Updated: June 1, 2026
Wigoutlet.com operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Wigoutlet.com is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details including your name, address, billing address, shipping address, phone number, and email address.
- Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
- Account information including your username, password, security questions, preferences and settings.
- Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
- Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
- Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
- Sensitive Personal Information. Depending on your interactions with us and where you live, we may collect the following categories of sensitive personal information: (a) payment card information in combination with required security or access codes; and (b) account login credentials (username and password). We use this sensitive personal information only for the purposes of providing the Services, processing your payments, securing your account, and as otherwise permitted by applicable law. If you are a California resident, you have the right to limit our use and disclosure of your sensitive personal information to uses necessary to provide the Services. To exercise this right, please contact us using the information provided below or submit a request to click here
Information We Collect from Website Visitors.
When you visit our website, we or third-parties we work with (like advertising networks, analytics providers, and social media platforms and networks), may collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third–party libraries, and cookies (collectively, “Tracking Technologies”). These Tracking Technologies may collect your Personal Information, including your Device Information and Usage Information, as specified in greater detail in the Privacy Banner that is displayed on our website.
The Website Tracking Technologies we use include:
• Strictly Necessary Cookies - These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. The website cannot function properly without these cookies.
• Functional Cookies - These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
• Performance Cookies - These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular.
• Targeting Cookies - These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Additional information about the specific cookies in each category may be found in our Privacy Consent banner. Once you select a preference on the banner, you can view the information or modify your cookie preferences and opt-out of the collection, sale, or sharing of this information by changing your preference on the banner on our website.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
- Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
- From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf; and
- From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
- Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
- Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
- Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
- Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
- Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
- Legal Basis for Processing (EU, UK, and Switzerland). If you are located in the European Economic Area, United Kingdom, or Switzerland, we are required to inform you of the legal basis for processing your personal information. We process your personal information on the following legal bases:
- Performance of a Contract: We process your contact details, financial information, account information, and transaction information as necessary to perform our contract with you, including to process your orders, fulfill purchases, process payments, arrange shipping, and manage your account.
- Legitimate Interests: We process your personal information for our legitimate interests, including: (a) to provide, maintain, and improve the Services; (b) to detect, prevent, and address fraud, security issues, and technical problems; (c) to send you marketing communications about products and services that may be of interest to you (where permitted by law); and (d) to understand how users interact with the Services and to improve them. Our legitimate interests do not override your fundamental rights and freedoms.
- Consent: We process certain personal information based on your consent, including: (a) placing non-essential cookies and similar tracking technologies on your device; (b) sending you marketing communications where your consent is required; and (c) sharing your personal information with third parties for targeted advertising purposes. You may withdraw your consent at any time by contacting us or using the mechanisms described in this Privacy Policy. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
- Legal Obligation: We process your personal information as necessary to comply with our legal obligations, including to respond to lawful requests from law enforcement or government agencies, to comply with tax and accounting requirements, and to establish, exercise, or defend legal claims.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
- We disclose Personal Information collected with Tracking Technologies as explained above in the section labelled “Information We Collect from Website Visitors” and in our Privacy Banner.
- With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
- With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here .
- When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
- With our affiliates or otherwise within our corporate group.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
- We do not sell your personal information in exchange for monetary consideration. However, under certain privacy laws (such as the California Consumer Privacy Act), the sharing of personal information with advertising partners for targeted advertising purposes may be considered a “sale” or “sharing” of personal information. As described in this Privacy Policy, we may share your personal information with our advertising and marketing partners for targeted advertising. You have the right to opt out of this sharing as described in the “Your Rights and Choices” section below.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.
Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children's Data
The Services are not intended to be used by children. We do not knowingly collect any personal information from children under the age of 13. If you are under 13 years of age, please do not use or access the Services. We also do not knowingly collect personal information from individuals under the age of 16 for purposes of “selling” or “sharing” their personal information (as those terms are defined in applicable law). If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Retention Periods. We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the personal information, whether we can achieve those purposes through other means, and applicable legal requirements.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
- Right to Access / Know. You may have a right to request access to personal information that we hold about you.
- Right to Delete. You may have a right to request that we delete personal information we maintain about you.
- Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
- Right to Limit Use of Sensitive Personal Information. If you are a California resident, you may have the right to limit our use and disclosure of your sensitive personal information to only those uses necessary to perform the Services or provide the goods reasonably expected by an average consumer, or as otherwise permitted by law. To exercise this right, please contact us using the information provided below or click here .
- Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
- Automated Decision-Making and Profiling. We may use automated systems, including algorithms and machine learning, to help detect fraud, assess credit risk, and personalize your experience with the Services. For example, we may use automated tools to flag potentially fraudulent transactions for manual review. These automated systems may use your personal information, including your transaction history, device information, and usage patterns. If you are located in the European Economic Area, United Kingdom, or Switzerland, you have the right not to be subject to a decision based solely on automated processing, including profiling, that produces legal effects concerning you or similarly significantly affects you, except where such decision is (a) necessary for entering into or performing a contract with you, (b) authorized by applicable law, or (c) based on your explicit consent. To exercise this right or to obtain more information about our use of automated decision-making, please contact us using the information provided below.
If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:
- Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
- Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.
- Right to Data Portability: You have the right to receive the personal information you have provided to us in a structured, commonly used, and machine-readable format and to transmit that information to another controller without hindrance, where technically feasible.
You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
Right to Appeal. If we decline to take action on your privacy rights request, you may appeal our decision by contacting us at the address or email provided below within a reasonable period after receiving our response. In your appeal, please describe the basis for your appeal and include any additional information that supports your request. We will respond to your appeal within the time period required by applicable law. If your appeal is denied, you may contact the attorney general in your state of residence to submit a complaint.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.
Canada. If you are a resident of Canada, you have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws, including Quebec’s Law 25 (An Act Respecting the Protection of Personal Information in the Private Sector). These rights include:
• Right to Access: You have the right to request access to the personal information we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information.
• Right to Withdraw Consent: You have the right to withdraw your consent to the collection, use, or disclosure of your personal information, subject to legal or contractual restrictions and reasonable notice.
• Right to Data Portability (Quebec): If you are a resident of Quebec, you have the right to receive, in a structured, commonly used technological format, the personal information you have provided to us, and to request that we communicate such information to another organization, where technically feasible.
To exercise any of these rights, please contact us using the information provided below. You may also file a complaint with the Office of the Privacy Commissioner of Canada at www.priv.gc.ca or, if you are a resident of Quebec, with the Commission d’accès à l’information du Québec at www.cai.gouv.qc.ca.
International Transfers
Please note that we may transfer, store and process your personal information outside the country you live in.
If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
If we transfer your personal information from Switzerland, we will rely on the Swiss-US Data Privacy Framework, the European Commission’s Standard Contractual Clauses as recognized by the Swiss Federal Data Protection and Information Commissioner (FDPIC), or transfer to countries that Switzerland has determined provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at clientcare@wigoutlet.com or contact us at 5055 Keller Springs Road, Suite 300, Addison, TX, 75001, US. For the purpose of applicable data protection laws, we are the data controller of your personal information. Our Privacy Officer, who is responsible for overseeing questions in relation to this Privacy Policy, can be contacted at the address above or at privacy@wigoutlet.com.
